| rumana |
|
|
| |
| Geregistreerd op: 08 Nov 2021 |
| Berichten: 1 |
|
|
|
|
 |
|
 |
|
Merchandising is a South Africa Phone Number List common marketing strategy applied to any type of business, whether online or not it became more known after the increase in people who work online.The reason is very simple: in the digital market it is necessary to use all types of marketing strategies possible to attract the South Africa Phone Number List of potential customers.After all, even though the demand for products and services is very great, the South Africa Phone Number List is also high.Therefore, stay with us if you have started to undertake in the online market now and want to learn more techniques to promote your products or services.In this post we will work on the concept of merchandising, in addition to showing you what are the existing types of merchandising and how to apply them in practice.With this guide you will better understand this strategy and understand its importance for the growth of a business.Merchandising consists of a set of strategies aimed at promoting and selling products both inside and outside the point of sale.Its central objectives are two in short, a set of South Africa Phone Number List to promote a product or service to potential customers in an assertive way.talking about the organization of products within the point of sale we are referring to a physical space in which customers are going to make a purchase.
Therefore, if they are close to the place where customers are already about to finish the purchase, this type of product is likely to attract South Africa Phone Number List people's attention than if they were on the shelves inside the supermarket mixed with other items.In addition to the good disposition of the products, the lighting must also be adequate.On the other hand, promotional posters, with prominent colors, can and should be placed at strategic points. Everything so that customers feel attracted and are induced to make a purchase.Who thinks that merchandising is limited to the point of sale is wrong. In reality, it is in the external environment that it occurs with greater intensity.A clear example of this is merchandising on television shows.When actors in a soap opera talk about a certain product and highlight its qualities, viewers are automatically and instantly induced to think that the product is good, South Africa Phone Number List can lead to purchase.The advertising today is much more subtle than before.Examples include the development of an attractive sales page or the use of sponsored posts on websites other than those used by the digital entrepreneur.
This strategy model is very interesting for the digital market because it enhances the number of product sales, as well as South Africa Phone Number List to attract new customers.Types of merchandising.Below we will refer to each of them and we will show you their main characteristics.Within the visual merchandising we find strategies that aim to highlight the product within the place of sale, whether in a physical or virtual store.They are techniques that highlight the visual and aesthetic in order to attract the attention of potential customers due to the appearance of a certain product.Colors, formats and sizes greatly influence the shopping experience.Warm colors, for example, stimulate the consumer's brain, arousing interest and attention. So, it may be that even without knowing all the benefits of a certain product, the consumer makes the purchase by feeling attracted by what he sees.One way to use visual merchandising is through the use of very striking promotional banners and posters, located at strategic points in the physical store or on the company website.The more vibrant and prominent the advertising material, the better the results will be. |
|
